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 Beauty mistakes every woman over 40 should avoid

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Using too many active substances

Skincare is more exciting than ever, with so many active ingredients promising fresh, bright skin like Kate Hudson. 

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Being too nervous to try retinoids

This punchy ingredient has earned a slightly unfair reputation for making skin flake like a croissant, but that shouldn’t be the case if you choose the right one.

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Skipping moisturiser

Each skin type needs moisturizer, even oily skin. It hydrates skin and prevents dryness, making it essential to our skincare regimen. 

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Not understanding skin type

To stay healthy, dry, oily, combo, and normal skin types need distinct treatments and components.

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Ignoring seasonal skincare changes

Winter cold and central heating stripping cause our skin to lose oil, while summer humidity and increasing temperatures increase it.

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Not wearing SPF every day

UVA rays, the kind responsible for the majority of skin ageing, are present 365 days a year – and can even penetrate through clouds.

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Neglecting your neck and chest

Our neck and chest are situated between skincare and bodycare, so they seldom receive the TLC they require. 

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Not drinking enough water

Caffeine dehydrates the skin, so drink water with your morning flat white to counteract its effects.

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